Focused on Kroger.
Dedicated to your brands.

Headquarter sales

Our Cincinnati-based Business Management Team closely monitors strategic shifts, merchandising trends and buyer changes.  We combine this knowledge with significant selling experience and long-term relationships with Kroger to deliver unparalleled headquarter coverage across all departments.  Our focus includes:

• New Item Introductions

• Category Reviews

• Planogram recommendations based on competitive shop

• Projections and sales forecasting

• Collaborative Category Optimization (CCO Negotiation Process)

• Promotional planning

Analytical/category insights management & marketing

Our philosophy of Shopper Marketing is rooted in the passion to deeply understand your brand’s specific benefits and consumer targets.  Our in-house Analytics/Category Insights and Marketing departments offer our clients exclusive access to Customer Specific Marketing’s expertise with vertical alignment at Kroger.   The marketing team leans on these learnings to assemble the right solutions to drive sales while aligning with your budget and brand goals.

Analytics & Category Management Insights can provide your brand with the following:

• Ad tracking software

• Space management and post promotion analysis

• Analysis of Market6 Data

• Project work and analysis of 84.51° Data

• Account-specific data

• Out-of-stock prevention projections

• Planogram analysis

• Consumer insights and behavior

• Recommendations based on analysis in rest of market data through Circana

Marketing brings to you:

• Assistance in narrowing down programs to achieve your brand goals

• Cost estimates across key marketing providers

• A one-stop resource for overviews on marketing options

• Partnership in developing yearly marketing plans to share with Category Management

• Tracking and analysis of vehicle performance, where available

• Established relationships and experience with 84.51° Best Customer Communications, 84.51° Kroger Precision Marketing (targeted digital solutions), You-Tech digital coupons & PickUp coupons, News America in-store vehicles, Live Naturally/Optimum Wellness, and beyond

Retail services

OSMG Cincinnati's Retail Team provides extraordinary coverage in all Kroger stores. By having so many feet on the ground, OSMG seamlessly delivers all of the following services:

• Identify and correct zero sales issues to increase POS/Distribution percentages

• Correct out-of-stocks

• Work with retail to cut in new items not completed by Kompass team

• Ensure tags, signage and displays are in place

• Retail price checks

• Execute display surveys approved by Kroger corporate

• Competitive Price Checks and retail intelligence as requested

• Provide personnel for special projects

• Audit retail conditions to identify new opportunities and provide feedback to Kroger and clients

Retail Tracker

Our Retail Tracking is a database retail management tool designed to roll-up all retail information, providing real-time access. With OSMG Retail Tracker, we can provide you with the following Kroger data:

• Communication flow to and from the field

• New item tracking

• A record of retail conditions and actions taken in-store to correct or enhance shelf presence

• Kompass integrity confirmation

• Manufacturer questionnaires